Terms of Service
Last updated: 25 September 2026
These Terms are an agreement between you and Clagee (“Clagee”, “we”, “us”), whose registered address is . They govern your use of the Clagee lifecycle and retention platform at app.clagee.com, its APIs, SDKs and related services (the “Service”).
By creating an account, ticking the box at sign-up, or using the Service, you accept these Terms on behalf of yourself and the business you represent. If you do not accept them, do not use the Service.
1. Who can use Clagee
The Service is for businesses. You must be at least 18 and have the authority to bind the business you register. You must give accurate registration details, including the business documents we ask for during verification, and keep them up to date. We may decline or suspend an account whose details we cannot verify.
An agency may manage several brand workspaces under one account. The agency is responsible for every workspace it creates and for the people it invites.
2. Your account
Keep your password and any API keys confidential. You are responsible for what happens under your account, including actions by team members you invite. Tell us promptly at the contact address below if you suspect unauthorised access.
3. What the Service does
Clagee lets you bring in customer and order data from your store and other sources, build segments, and send email, SMS, WhatsApp and push messages as one-off campaigns or automated journeys. Some features use artificial intelligence (the “AI Copilot”) to draft content or suggest actions. The features available to you depend on your plan.
4. Your data
You keep all rights to the customer, order and content data you or your integrations put into the Service (“Customer Data”). You grant us a limited licence to host, process, transmit and display Customer Data only to provide, secure and support the Service for you, and as described in our Privacy Policy.
For Customer Data about your own customers, you are the controller (a “data fiduciary” under India’s Digital Personal Data Protection Act, 2023) and we process it on your behalf. You are responsible for having a lawful basis, and any notice or consent the law requires, for collecting that data and for each message you send with it.
5. Messaging rules you must follow
You are the sender of every message sent from your workspace. You must:
- Only message people who have agreed to hear from you, or where the law otherwise allows it, and honour every unsubscribe and opt-out promptly. The Service adds an unsubscribe link and a sender address to marketing email and keeps a suppression list; do not work around them.
- Comply with the laws that apply to your messages, including the Information Technology Act, 2000, TRAI’s commercial communication regulations (including DLT registration of SMS headers and templates in India), the CAN-SPAM Act, GDPR and the ePrivacy rules, and the policies of the channels you use, such as the WhatsApp Business and Meta commerce policies.
- Give a genuine postal address for your business in your workspace settings, which is shown in the footer of your marketing email.
- Use your own accounts with the email, SMS, WhatsApp and push providers you connect, and follow those providers’ terms.
6. Acceptable use
You must not use the Service to:
- send spam, bought or scraped lists, phishing, malware, or messages that impersonate someone else;
- send unlawful, defamatory, harassing, sexually explicit or hateful content, or promote illegal goods or services;
- process special categories of personal data, or data about children, unless the law allows it and you have the required consent;
- probe, scan or test the Service’s security, overload it, or get around its limits or access controls, except through a security disclosure we have agreed to in writing;
- copy, resell or build a competing product from the Service, or reverse engineer it except where the law allows.
We may pause a campaign or journey, or suspend a workspace, if we reasonably believe it breaks this section or puts the Service, our sending reputation or other customers at risk. Where we can, we will tell you first and give you a chance to fix it.
7. Plans, fees and taxes
Paid plans are billed in advance, monthly or annually as you choose, at the prices shown on the plans page when you subscribe. Prices for customers in India are in Indian Rupees and GST is added where it applies; a tax invoice is issued for each payment. Payments are processed by Razorpay; we do not see or store your full card details.
Plans include allowances (for example contacts, messages and AI credits). If you exceed an allowance, some actions pause until you upgrade or the allowance renews; we do not charge overages without your agreement.
We may change prices for future billing periods by giving you at least 30 days’ notice by email. The new price applies from your next renewal after the notice period.
8. Cancellation and refunds
You can cancel at any time from Billing in your workspace. Cancellation takes effect at the end of the current billing period, and you keep access until then. Fees already paid are not refundable, except where the law requires a refund, or where we fail to provide the Service in a material way and do not fix it within 30 days of your written notice, in which case we refund the unused portion of the prepaid fees.
9. AI features
AI Copilot output is generated automatically and can be wrong, incomplete or unsuitable. Review everything it drafts before you send or act on it; you are responsible for what you send. When you use AI features, the relevant content from your workspace is sent to our AI model provider to produce the answer, as described in the Privacy Policy. We do not use your Customer Data to train AI models.
10. Third-party services
The Service connects to services we do not control, such as your store platform and your messaging providers. Your use of them is governed by their terms. We are not responsible for their availability, their content or their handling of data once it leaves the Service at your instruction.
11. Availability and changes
We work to keep the Service available and secure but do not promise that it will be uninterrupted or error-free. We may improve, change or retire features. If we remove a feature that is a material part of your paid plan, we will tell you in advance and you may cancel and receive a refund of the unused prepaid fees.
12. Suspension and termination
You may stop using the Service and close your account at any time. We may suspend or end your access if you materially break these Terms and do not fix the breach within 14 days of our notice, immediately where the breach is serious or unlawful, or if you do not pay fees that are due.
After your account ends you have 30 days to export your Customer Data. We then delete it from the live Service, and from backups on their normal rotation, unless the law requires us to keep it.
13. Our intellectual property
The Service, including its software, design and documentation, belongs to us and our licensors. These Terms give you a right to use it while your account is active and nothing more. If you send us feedback, we may use it without obligation to you.
14. Confidentiality
Each of us will keep the other’s non-public information confidential and use it only to perform under these Terms, except where disclosure is required by law.
15. Disclaimers
Except as expressly stated in these Terms, the Service is provided “as is” and “as available”, and to the extent the law allows we disclaim all other warranties, including fitness for a particular purpose. We do not guarantee any particular revenue, deliverability or engagement result.
16. Limitation of liability
To the extent the law allows, neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue or goodwill. Our total liability arising from these Terms in any 12-month period is limited to the fees you paid us for the Service in that period. These limits do not apply to your payment obligations, to your breach of sections 5 or 6, or to liability that the law does not allow to be limited.
17. Indemnity
You will defend and compensate us against third-party claims arising from your Customer Data, the messages you send, or your breach of sections 5 or 6.
18. Governing law
These Terms are governed by the laws of India. The courts at the place of our registered office have exclusive jurisdiction, subject to any right you have under the law of your country of residence that cannot be waived.
19. Changes to these Terms
We may update these Terms. For material changes we will give at least 30 days’ notice by email or in the app before they take effect. The date at the top shows the latest version. Continuing to use the Service after a change takes effect means you accept it.